Inside Oliver's Head

The latest articles for marketing, sales and customer service.

photo of How to increase direct bookings for your hotel

How to increase direct bookings for your hotel

Direct bookings are essential to maximize the revenue for your hotel. In this article, we provide you with a list of easy to implement tips in order to increase your direct bookings.

photo of How to build guest experience around marketing automation

How to build guest experience around marketing automation

Marketing automation can save time and effort from your hotel business in many ways. Learn how to improve guest experience using automation by reading our article.

photo of How hotel websites can benefit from adding live-chat software

How hotel websites can benefit from adding live-chat software

Real time chat is super important nowadays for websites to provide excellent customer support. Find out why your hotel website needs a live chat software.

photo of Why is hotel email marketing essential?

Why is hotel email marketing essential?

Email marketing is a means of communication with your customers and should be used wisely in order to retain them. Read our blog post to find out how.

photo of What is a Sales Funnel and which are its implications for marketers?

What is a Sales Funnel and which are its implications for marketers?

The knowledge of what a sales funnel is and how to use it effectively to increase your revenue is an important part of your marketing strategy.

photo of How is AI changing the game in the travel industry?

How is AI changing the game in the travel industry?

Artificial intelligence can be very beneficial for the marketing of your hotel. Read our article to find out the reasons.

photo of 4 ways marketing automation can increase direct bookings for your hotel

4 ways marketing automation can increase direct bookings for your hotel

Marketing automation can be highly effective for your hotel, but only if you use it correctly. Read our article to find out how to implement it to achieve outstanding results.

photo of Hey Oliver Presented as a 2019 Marketing Automation Software Rising Star by Directory for Business Software

Hey Oliver Presented as a 2019 Marketing Automation Software Rising Star by Directory for Business Software

Hey Oliver was distinguished with two awards on FinancesOnline.com, which are the Rising Star and Premium Usability awards. Read the blog post to find more.

photo of 8 reasons why your business needs social media marketing

8 reasons why your business needs social media marketing

Your future customers are out there, where are you? Read more to learn about the benefits of social media marketing for your business.

photo of 10 ways Google Adwords can increase your sales

10 ways Google Adwords can increase your sales

Google Adwords is a very powerful tool, if used correctly. Learn how to advertise to the right person, at the right time.

photo of 8 reasons you should invest in a professional website development

8 reasons you should invest in a professional website development

Why do you need to have a professional website for your business? Learn why you need to create new channels for your business to expand.

photo of Why is creating an eshop beneficial for your business?

Why is creating an eshop beneficial for your business?

Creating an eshop is the easiest and fastest way to reach customers worldwide. Read our blog post to find out more.

photo of 6 things you wish you had known before creating a website

6 things you wish you had known before creating a website

Ensure that your website will bring the financial rewards of a clever plan and hard work. How? Read our article to find out!

photo of 4 content marketing strategies that work for your website

4 content marketing strategies that work for your website

Content without strategy is just words. Learn how to advance your content marketing in order for your website to thrive.

photo of What is a website audit and why do I need one?

What is a website audit and why do I need one?

Learn what is a website audit as well as how to evaluate and fix issues that may arise regarding your website.

photo of 10 key points every business needs to consider for SEO

10 key points every business needs to consider for SEO

Optimize your website so that it will be easily found when people look for it on Search Engines. Read the article to find out how.

photo of 5 tips to help you generate more leads through webinars

5 tips to help you generate more leads through webinars

Webinars are highly effective in terms of generating more sales-qualified leads. Find out how you can create an awesome webinar that will bring results!

photo of The benefits of finding your target audience online

The benefits of finding your target audience online

Find out why you need to be able to determine who your target customers are, what is their browsing behavior and more in order to target them correctly.

photo of 4 ways lead nurturing can help you gain more customers

4 ways lead nurturing can help you gain more customers

Lead nurturing is an important part of your marketing efforts. Read our blog post and learn how to do it correctly, in order to urge more customers to buy.

photo of 3 easy-to-implement tips to increase your lead generation

3 easy-to-implement tips to increase your lead generation

Every marketer’s aim is to turn their website visitors into leads. This can be easily achieved by following our 3 simple tips.

photo of How to build a marketing automation team for your company

How to build a marketing automation team for your company

Building a marketing automation team can be tricky, and there are several roles that you need to consider before initializing the hiring process.

photo of How to select the best marketing automation platform for your company

How to select the best marketing automation platform for your company

The selection for the right and most suitable marketing automation platform can be tough. Read our article to find out the most optimal way to do it.

photo of The 11-point checklist for your website to gain more conversions and customers

The 11-point checklist for your website to gain more conversions and customers

Businesses can take advantage of the fact that the percentage of people who buy online is continuously growing, in order to increase their conversions and customers.

photo of Which is the easiest way to take your digital marketing strategy to the next level?

Which is the easiest way to take your digital marketing strategy to the next level?

Find out the one tactic that you need in order to advance your digital marketing strategy to a great extent.

photo of 10 Marketing Experts Share Their 2019 Insights and Predictions

10 Marketing Experts Share Their 2019 Insights and Predictions

Our not too distant future holds a lot of opportunities, but there are also distractions and obstacles on the way. 10 marketing experts share their predictions for 2019.

photo of How Artificial Intelligence Will Change Decision-Making For Businesses

How Artificial Intelligence Will Change Decision-Making For Businesses

From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of Artificial Intelligence and our future with AI at the helm.

photo of 5 Marketing Tactics to Increase B2B Sales

5 Marketing Tactics to Increase B2B Sales

If you run a business where you sell your product or service to another business, here’s what you need to know about closing the deal.

photo of What is marketing intelligence data?

What is marketing intelligence data?

Using market intelligence by collecting and analyzing data about the markets in which they are situated, companies gain valuable insight into how to grow their business.

photo of How to Build a Successful Email Marketing Campaign

How to Build a Successful Email Marketing Campaign

Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects and help boost marketing ROI.

photo of 7 Useful Tips for Developing Your Sales and Marketing Strategy

7 Useful Tips for Developing Your Sales and Marketing Strategy

Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving sales and marketing success!

photo of The 7 Most Important KPIs for Measuring Sales & Marketing Alignment

The 7 Most Important KPIs for Measuring Sales & Marketing Alignment

The race is not always to the swift. Here are 7 KPIs for Sales and Marketing to watch, track, measure and learn from to increase lead generation and sales.

photo of Utilizing Predictive Analytics To Engage Customers Throughout Their Journey

Utilizing Predictive Analytics To Engage Customers Throughout Their Journey

Predictive analytics can help you anticipate customers' needs throughout their buying journey - to help raise awareness, educate prospects and complete transactions.

photo of The Key Performance Indicators that Improve your Marketing and Sales

The Key Performance Indicators that Improve your Marketing and Sales

By tracking these important KPIs, you will be able to clearly determine your priorities, strengths and areas for improvement.

photo of Why You Need To Start Monitoring Your Website Traffic

Why You Need To Start Monitoring Your Website Traffic

Monitoring traffic enables you to know who is visiting your website, where they are coming from and where they are going within it.