Inside Oliver's Head

The latest articles for marketing, sales and customer service.

photo of Hey Oliver partners with Mews Systems

Hey Oliver partners with Mews Systems

We’re proud to announce our partnership with Mews Systems, one of the world’s leading property management products for the hospitality industry.

photo of How marketing automation can make your business smarter

How marketing automation can make your business smarter

Marketing automation is one of the most popular ways to advance your business nowadays. Read our tips on how to use it effectively.

photo of Improve your lead nurturing campaigns with these six strategies

Improve your lead nurturing campaigns with these six strategies

Lead nurturing is crucial for every business, in order to drive engagement and ultimately make your leads convert. Find out our 6 suggested lead nurturing strategies in our blog post.

photo of Τα 50 καλύτερα ξενοδοχεία στην Κύπρο ως προς το digital marketing

Τα 50 καλύτερα ξενοδοχεία στην Κύπρο ως προς το digital marketing

Αναλύσαμε 120 ξενοδοχεία στην Κύπρο ως προς τις ενέργειες και τις επιδόσεις τους στο digital marketing και καταλήξαμε στα 50 καλύτερα για το 2019.

photo of How to Build Brand Awareness?

How to Build Brand Awareness?

Creating brand awareness is crucial not only for start-ups but also for companies with an established position on the market. After all, the competition is fierce and grabbing the attention of potential customers is vital for a business to thrive.

photo of How to acquire more customers in 2020

How to acquire more customers in 2020

It is important for every business to constantly increase their customer base. In this article we present some helpful tactics that will help you acquire more customers in 2020.

photo of The 5 best practices for customer retention

The 5 best practices for customer retention

Retaining your customers and making them promoters of your brand is crucial for your business. Read our blog post to find out 5 practices on how to achieve it.

photo of 6 effective strategies for customer engagement

6 effective strategies for customer engagement

You need to keep your visitors and prospective customers engaged with your brand, in order to turn them into paying customers. Read our 6 strategies for customer engagement.

photo of 4 interesting marketing automation facts [Infographic]

4 interesting marketing automation facts [Infographic]

Marketing automation is continuously growing and is being adopted by many companies. Check out our infographic to see 4 interesting facts about marketing automation.

photo of Why marketing automation can increase your lead generation

Why marketing automation can increase your lead generation

Marketing automation is continuously growing and is being adopted by more and more companies of any industry. Read our article to find out how it can increase your lead generation.

photo of 5 ways to automate your B2B email marketing

5 ways to automate your B2B email marketing

B2B email marketing is an effective means of reaching your customers with targeted emails. Read our blog post to find out how to automate it and benefit in many ways.

photo of 7 ways B2B marketing automation can change your business

7 ways B2B marketing automation can change your business

Marketing automation can be very helpful for the B2B sector. Read our article to find out 7 ways it can help you leverage your business.

photo of How Live-Chat can help you increase online sales

How Live-Chat can help you increase online sales

Live-chat is an important aspect of a marketer’s strategy nowadays since it helps companies provide excellent online support. Read our article to find out more.

photo of How to become a master in email marketing

How to become a master in email marketing

Email marketing is still an efficient means of communication and if used effectively it can bring results to your marketing efforts. Read more in our article.

photo of How to advance your ecommerce marketing using automation

How to advance your ecommerce marketing using automation

Ecommerce marketing can be taken to the next level by using marketing automation to increase conversions and therefore sales. Read our blog post to find out more.

photo of How Real Estate Agents use Automation to Convert More Leads

How Real Estate Agents use Automation to Convert More Leads

Read our blog post to learn more about real estate marketing automation and how it can help real estate agents generate more qualified leads.

photo of 6 marketing automation tips for your car dealership

6 marketing automation tips for your car dealership

Read our article to learn about marketing automation and how it can benefit your car dealership with 6 actionable tips.

photo of The Top 10 Marketing Automation Benefits For B2B Companies

The Top 10 Marketing Automation Benefits For B2B Companies

Marketing automation is continuously evolving and can help any type of business with their strategy, and B2B companies make no exception. Read below to explore the benefits marketing automation can offer to B2B companies.

photo of How is Marketing Automation Changing Healthcare Marketing?

How is Marketing Automation Changing Healthcare Marketing?

Maintaining a business as a healthcare professional can no longer rely on traditional marketing tactics. Read below to find out how marketing automation is changing healthcare marketing.

photo of How to increase direct bookings for your hotel

How to increase direct bookings for your hotel

In this article, we provide you with a list of easy to implement tips in order to increase your direct bookings and maximize hotel revenue using hotel marketing automation.

photo of How to build hospitality guest experience around automation

How to build hospitality guest experience around automation

Learn how to improve guest experience and increase hotel direct bookings using hospitality marketing automation by reading our article.

photo of How hotel websites can benefit from live-chat software

How hotel websites can benefit from live-chat software

Real-time chat is very important nowadays for websites to provide excellent customer support but also increase your hotel's direct bookings.

photo of Why is hotel email marketing essential?

Why is hotel email marketing essential?

Email marketing is a means of communication with your customers and should be used wisely in order to retain them, increase your hotel's direct bookings and advance your hotel marketing.

photo of The Sales Funnel and its implications for marketers

The Sales Funnel and its implications for marketers

The knowledge of what a sales funnel is and how to use it effectively to increase your revenue is an important part of your marketing strategy.

photo of How is AI changing the game in the travel industry?

How is AI changing the game in the travel industry?

Artificial intelligence can be very beneficial for the marketing of your hotel. Read our article to find out the reasons.

photo of 4 ways to increase hotel direct bookings with automation

4 ways to increase hotel direct bookings with automation

Marketing automation can be highly effective for your hotel, but only if you use it correctly. Read our article to find out how to implement it to achieve outstanding results.

photo of Hey Oliver Presented as a 2019 Marketing Automation Software Rising Star by Directory for Business Software

Hey Oliver Presented as a 2019 Marketing Automation Software Rising Star by Directory for Business Software

Hey Oliver was distinguished with two awards on FinancesOnline.com, which are the Rising Star and Premium Usability awards. Read the blog post to find more.

photo of 8 reasons why your business needs social media marketing

8 reasons why your business needs social media marketing

Your future customers are out there, where are you? Read more to learn about the benefits of social media marketing for your business.

photo of 10 ways Google Adwords can increase your sales

10 ways Google Adwords can increase your sales

Google Adwords is a very powerful tool, if used correctly. Learn how to advertise to the right person, at the right time.

photo of 8 reasons to invest in a professional website development

8 reasons to invest in a professional website development

Why do you need to have a professional website for your business? Learn why you need to create new channels for your business to expand.

photo of Why is creating an eshop beneficial for your business?

Why is creating an eshop beneficial for your business?

Creating an eshop is the easiest and fastest way to reach customers worldwide. Read our blog post to find out more.

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6 things you wish you had known before creating a website

Ensure that your website will bring the financial rewards of a clever plan and hard work. How? Read our article to find out!

photo of 4 content marketing strategies that work for your website

4 content marketing strategies that work for your website

Content without strategy is just words. Learn how to advance your content marketing in order for your website to thrive.

photo of What is a website audit and why do I need one?

What is a website audit and why do I need one?

Learn what is a website audit as well as how to evaluate and fix issues that may arise regarding your website.

photo of 10 key points every business needs to consider for SEO

10 key points every business needs to consider for SEO

Optimize your website so that it will be easily found when people look for it on Search Engines. Read the article to find out how.

photo of 5 tips to help you generate more leads through webinars

5 tips to help you generate more leads through webinars

Webinars are highly effective in terms of generating more sales-qualified leads. Find out how you can create an awesome webinar that will bring results!

photo of The benefits of finding your target audience online

The benefits of finding your target audience online

Find out why you need to be able to determine who your target customers are, what is their browsing behavior and more in order to target them correctly.

photo of 4 ways lead nurturing can help you gain more customers

4 ways lead nurturing can help you gain more customers

Lead nurturing is an important part of your marketing efforts. Read our blog post and learn how to do it correctly, in order to urge more customers to buy.

photo of 3 easy-to-implement tips to increase lead generation

3 easy-to-implement tips to increase lead generation

Every marketer’s aim is to turn their website visitors into leads. This can be easily achieved by following our 3 simple tips.

photo of How to build a marketing automation team for your company

How to build a marketing automation team for your company

Building a marketing automation team can be tricky, and there are several roles that you need to consider before initializing the hiring process.

photo of How to select the best marketing automation platform

How to select the best marketing automation platform

The selection for the right and most suitable marketing automation platform can be tough. Read our article to find out the most optimal way to do it.

photo of The 11-point checklist to increase online conversions

The 11-point checklist to increase online conversions

Businesses can take advantage of the fact that the percentage of people who buy online is continuously growing, in order to gain more conversions and customers.

photo of The easiest way to advance your digital marketing strategy

The easiest way to advance your digital marketing strategy

Read our article to find out the one tactic that you need in order to improve your digital marketing strategy.

photo of 10 Marketing Experts Share Their 2019 Insights and Predictions

10 Marketing Experts Share Their 2019 Insights and Predictions

Our not too distant future holds a lot of opportunities, but there are also distractions and obstacles on the way. 10 marketing experts share their predictions for 2019.

photo of How AI Will Change Decision-Making For Businesses

How AI Will Change Decision-Making For Businesses

From The Terminator to Blade Runner, pop culture has always leaned towards a chilling depiction of Artificial Intelligence and our future with AI at the helm.

photo of 5 Marketing Tactics to Increase B2B Sales

5 Marketing Tactics to Increase B2B Sales

If you run a business where you sell your product or service to another business, here’s what you need to know about closing the deal.

photo of What is marketing intelligence data?

What is marketing intelligence data?

Using market intelligence by collecting and analyzing data about the markets in which they are situated, companies gain valuable insight into how to grow their business.

photo of How to Build a Successful Email Marketing Campaign

How to Build a Successful Email Marketing Campaign

Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects and help boost marketing ROI.

photo of 7 Useful Tips for Your Sales and Marketing Strategy

7 Useful Tips for Your Sales and Marketing Strategy

Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving sales and marketing success!

photo of The 7 Most Important KPIs for Sales & Marketing Alignment

The 7 Most Important KPIs for Sales & Marketing Alignment

The race is not always to the swift. Here are 7 KPIs for Sales and Marketing to watch, track, measure and learn from to increase lead generation and sales.

photo of Utilizing Predictive Analytics To Engage Customers

Utilizing Predictive Analytics To Engage Customers

Predictive analytics can help you anticipate customers' needs throughout their buying journey - to help raise awareness, educate prospects and complete transactions.

photo of The KPIs that Improve your Marketing and Sales

The KPIs that Improve your Marketing and Sales

By tracking these important KPIs, you will be able to clearly determine your priorities, strengths and areas for improvement.

photo of Why You Need To Start Monitoring Your Website Traffic

Why You Need To Start Monitoring Your Website Traffic

Monitoring traffic enables you to know who is visiting your website, where they are coming from and where they are going within it.