Creating an e-shop means your goods are available not only locally but that everyone around the globe who has Internet access to your website becomes a potential customer. Services and sales can be automated cost effectively making it easy for you as well as the customer.
Without a website and social media pages, few businesses today can run efficiently and maximize their sales.
E-commerce websites are the best way to go in our ever-changing, technological world. Let’s explore what the benefits of e-commerce websites are.
Benefits of an e-shop
Affordability
It is cost effective and easily affordable. To set up the e-shop is negligible compared to renting a real-world warehouse or shop. The maintenance is also fairly simple regarding hosting and domain name registration and you can easily modify aspects of your e-shop as your strategic goals change and expand.
Market Reach
What you may be producing in your hometown can be sold thousands of miles away to a multilingual and multicultural audience through the reach of the Internet.
24/7 Service
While you are sleeping, your customers can be buying. There are no time constraints imposed by opening hours and public holidays. As long as your site is up and running you can accept orders and processes them quickly ensuring the courier can get your product to the customer within a couple of days.
Want to learn more about how to advance your website and start generating leads?
Explore our Marketing Automation feature!Advertising and SEO optimization
Marketing and advertising online is cheaper than traditional methods but it requires the same amount of care. In order to get top SEO (Search Engine Optimization) rankings you will need to make sure your page is the first one that pops up when the visitor does a search for the product or service you are offering. That way you ensure you get the visitors who actually want your services and are prepared to pay for them. It is not the number of hits on a site that counts but the conversions into paying customers that matters. SEO is quite complicated and will involve the following: Page title, headings, keyword research, URL’s optimization, website structure, meta descriptions, meta tags, link building, back links, code and page optimization, content recommendations, Google Adwords - PPC (pay per click) marketing, link exchange programs, directory submissions and web analytics.
Easy to navigate product displays
Rather than looking only at the aesthetics of your e-shop, you can categorize your products by type, size and colour, making it easy for the customer to find what they want. Videos and charts can explain how a product is to be used via online manuals or pictures to inspire them in using the products.
In addition, customers can rate and review products. A word of warning here – a negative review must be attended to immediately and resolved to the customer’s satisfaction, otherwise it could affect sales.
All of these benefits are key components for making it big into today’s technological world; your company will grow exponentially with the introduction of an online store. Consider this while deciding what the next phase of development should be for your company.
If you want to increase your market reach and gain a competitive edge invest in building an e-shop. Take the time to do it properly so maintenance is minimal and the dollars keep rolling in.
