The percentage of people who buy online is continuously growing. As a business, you can benefit in many ways in order to grow your conversions using digital marketing. In order for your campaigns to be targeted and drive results for your online store, we have created the following checklist for you to follow:
Send targeted and personalized emails
Create entertaining and motivating content for your visitors, so that they find value in what you offer. This content could be how-to guides and gift guides for any holiday season approaching. Make sure you schedule these activities on time in order to be prepared.
Simplify your forms and check-out process
Try to minimize the steps it takes for a customer to fill in a form or complete a purchase on your ecommerce website, making it as simple as you can. In this way, you can identify the drop-off points so that you can make sure that you achieve a high percentage of users completing their purchases.
Use A/B testing for your subject lines
People don't usually open each and every email that reaches their inbox. For this reason, you need to create an attention-grabbing headline to ensure that your email won’t result in the trash folder. Since most of the businesses use to send a big number of emails, try to make a difference with your subject line. A final tip is to A/B test the headlines, to see which one will have the biggest open rate.
Make your website mobile-friendly
Be prepared that many potential customers will browse your website through their mobile phones. Everything should be mobile-friendly, from your homepage to your landing pages. It is important that you check each and every page on your website; even the newly added ones to make sure that they are all responsive.
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Create compelling CTA’s
The result you want to achieve here is obvious; turn visitors into customers. There are a lot of tips in order to create a compelling CTA, and one of them is to make it stand out by choosing the right colors. It's also advisable to make it action-oriented so that your visitors will clearly understand what you want them to do. A final tip is that your CTA and your landing page must match. This will result in increasing your conversion rates.
Segment your visitors
Segmentation can be proved very useful for you, in order to target the right people and send them the right messages. You can, for example, inform them about any related products based on their interests or previous browsing behavior, or send special offers to your best customers. Alternatively, create a campaign for your subscribers to let them know about your new products.
Use Automation for superb results
Automate repetitive tasks to increase the efficiency of your marketing efforts. For example, you can automatically remind your visitors for their abandoned carts and recommend products based on their buying behavior. This will create a personalized feeling, thus your customers will find value in your product.
Reviews and testimonials
Customer reviews and testimonials could showcase your product in an effective way. People tend to read reviews as part of their research before buying a product. Your competitors will be a step behind if you have reviews and they don’t, so this gives you an important advantage over them.
Re-target repeated visitors
Remarketing can be proved very effective for you to target the users that have shown an interest in your products or services but might not have subscribed to your mailing list yet. Thus, this is a great way to remind them of your special offers and deals.
Research your competitors
Go through your main competitors’ websites and find out all about them and their plans. Another thing you can do is to subscribe to their newsletters so that you will be kept updated of their activity and offers. Of course be careful not to copy them, but make the most out of what you will discover, in order to get as creative as you can for your campaigns.
Send cart abandonment emails
Cart abandonment emails can be very effective and can have very high conversion rates, therefore we suggest that you incorporate them into your strategy. For example, if a user has left his cart without completing his purchase, a targeted email reminding him of his last-viewed products will make him click on the link and eventually buy from your website.
Need help with your strategy for your e-shop?
If you apply the tactics mentioned above, you will be ready for the biggest upcoming retail weekends. Thus you will achieve conversion rate optimization and ultimately manage to grow sales for your eshop. A good tip is to choose which of the checklist points above best suit your store, so that you can follow the most specific and related advice. Lead generation is also important in increasing online sales but if you follow our tips you will start building trust with your visitors so that they will start engaging with your website and eventually convert.