Search engine optimization is one of the most cost-effective ways to get traffic and customers. If you’re the type who can do SEO on your own, then it’s virtually free. The profit margin is still super high, even if you have to hire someone to do the work for you. Remember, Google traffic is free, and it converts as nothing else can. By making sure your site is optimized today, you’ll get traffic for months and years. Here we’re going to give you a few tips on how you can optimize your site without breaking the bank.
A cleanly designed fast loading site is a must
Test, test, and test your site’s speed. Your site must load quickly across all devices. Google cares about how fast your site loads. If your site loads as slow as a snail, then you’re never going to rank in the top three positions. With that said, a fast host doesn’t have to be expensive. Most hosting companies these days provide an excellent service, and usually, the problem is with your site design. Use as minimal of a design as you can get away with to make sure that it loads as quickly as possible. The key to website optimization is fast loading pages that don’t keep the visitor waiting.
Keyword research is where most people fail
How many times have you seen people online talk about how they’re not getting any traffic? You visit their site, and the content is super good. So, what’s the problem? The problem is that they are either focusing on keywords with far too high competition or aren’t focusing on any relevant keywords. A brand-new site or a site that hasn’t been worked on properly won’t rank for highly competitive keywords for quite some time. It takes years of content creating and backlink building to get the kind of respect from Google to rank high for competitive keywords. The alternative is to search for keywords that get very few searches that have next to no competition. You’ll be able to outrank the competition, and that means easy top spots for you.
People are looking for solutions to their problems online. Here’s a good tip for your keywords: you should first create buyer personas of your customers. After that, you should focus your keywords on those buyer personas, and more specifically, on the problems they’re facing and the goals they are trying to achieve. This will help searchers find your website more easily.
Create a lot of high-quality blog posts
Every blog post you create is another opportunity to get traffic from Google. Sites that have hundreds of posts are the ones that stand to get the most traffic. Why? Google doesn’t see your site as one page about a topic, and that’s it. Google ranks each post on your blog as if it were a mini-site. Every post that you create can and should get traffic from Google if you do it right. You also want to make sure that you link to the important posts in your other posts. By linking to your posts, you will tell Google which ones are important and also, you’ll build up natural backlinks to them.
It’s also important that your blog posts (and not only your keywords) are related to your persona’s problems and provide solutions to them. In this way, when they search about a question they have, your blog post will appear in the search results. This will help you in building trust with your prospects.
A final tip about your blog posts, is to keep posting them on a regular basis. If you do that, then you give more content to search engines and they have more reasons to crawl your website regularly, so you get more chances to be discovered and for your pages to be up on the search engine results pages.
Lastly, think about the user’s experience
The website experience is something that so many online businesses overlook. They view their site as a means of selling a product and nothing else. You should think about what the user’s experience is when they visit your site. Make sure that your pages aren’t cluttered, and that people can get to your other content. Advertising less is better, and it will increase your conversion rates. Learn how to pepper in your ads so that you don’t bombard the user and make them numb to your marketing techniques.