Email marketing is more than just ads that are always found in your subscribers’ email inbox. This is why you should think of email marketing as one of those social media platforms on which engagement is created, and conversations are started and maintained via posts. It is not news that for every successful business, the marketing team has to make use of email campaigns because they have a higher rate of getting a potential customer from a campaign than with social media posts or tweets as the case may be. Email marketing is a sure-fire way of getting new customers by having a targeted audience and converting them into new and returning customers.
If you are looking to create eye-catching and engaging email marketing campaigns, you need to prioritize engagement more than all other metrics.
The following are to be considered if you want to create great email newsletters that your subscribers will read.
Examine the previous emails you sent
The first step to getting it right is taking a look at all the emails in your drafts and the ones you already sent. With that, you will be able to ask yourself some questions like "Which is the targeted audience"? " Are these emails personalized "? " Is it worth reading"? "Are we carrying our audiences along or we are just talking about ourselves without using the words our, us, we"? " If I got this email in my inbox, will I open it to read"?
After you have asked yourself all of these questions, be sure to answer yourself in all honesty. If your answer is No, you have to sit down and create another email marketing method.
As a business owner, you have to be your number one advisor and critic. If it does not make sense to you or you won't click it open if you got it in your inbox you should not be sending them to your customers.
Have a fixed time and frequency
With this, I mean you should have a fixed date, and a particular time of the day when your customers will always get an email from your company. It is very important to determine this before you even start sending them newsletters in their email inbox. Decide whether you want to send the emails on a daily or weekly basis. If you choose to send the emails on a daily basis, you have to make value one of the core of the emails you're sending. We all know that opening an email every day means that such an email is adding extra value to a person. However, it is best to note that you have competitors that are most likely sending their own emails too at the exact time you send yours to your customers which means you have to outsmart your competitors. This is when the use of data comes in. In order to always be ahead of your competitors, you need to employ the use of data so as to determine the best time they are most active so you can send the emails. Better still, you can run an online survey, targeted at your customers to know their preferred time they want the emails sent to them.
The content of the email
An email is good when the content therein is good. Before you send that email to your customers, think it through whether or not the content is valuable and worthy to be sent. In your email newsletters incorporate entertainment, education and information. Make sure your email newsletters inform (newsworthy), entertain (have fun contents which may be a quiz, a GIF etc) and educate such that it should be followed with actions that your readers can take. Your email newsletters should not be all about selling your products and services all the time, it should also be to teach your readers and potential customers.
Check through your email before sending
Now that you have composed your emails, it is important to do some cleaning up here and there before clicking send. For example, if you composed your email in Google Docs and then you copied and pasted into your customers' email, it would have picked up some code snippets which is totally unnecessary. Worst of all is that your email might even land in your recipient's spam box because of the codes it has picked up from where you typed it. Also, you have to compress your images (if added). If this is not done, your email with larger file sizes is most likely to find its way in the spam folder. To do this, you have to make sure all your images are saved as .jpg because this is way smaller than .png.
Now that all of that is done, you can now go ahead to schedule, send and repeat the entire process over again. This is important to sending email newsletters because it will help you to consistently provide great email newsletters for your targeted audience.