Social media has truly changed the way businesses market their products or services. With so many platforms to choose from, businesses have discovered a surefire way of getting their brand’s message across to their consumers and potential customers. One of those social media platforms that have truly excelled in all this is Instagram.
What started with just being a photo-sharing app quickly became the ultimate marketing tool for businesses. Nowadays, Instagram is used by brands to promote their products or services in a unique form. Browsers turn into shoppers, which ends up growing the sales of the business.
With more than a billion active users all over the world, Instagram is the perfect place for you to promote your brand as long as you are consistent with it. In addition to being a great place for sharing images, Instagram is a remarkable marketing tool that you can utilize for your business.
Why Should You Sell On Instagram?
For starters, 90% of the users on Instagram follow their favorite brands or at least one of them. It is on Instagram where 83% of users end up discovering new products or brands. Plus, 80% of Instagram users reported saying that this social media app has helped them in deciding whether they should purchase a certain product/service or not.
So, how can you use this lucrative marketing tool for your business? Listed below are the top tips you can apply to your business to increase sales and revenue.
1. Post Images That Are Captivating
Instagram is known to be a visual platform, meaning whatever message you want to get across will be in the form of an image. Hence, it is important that you post images that are not only great-quality images but also attention-grabbing and creative. Moreover, these images should properly highlight whatever it is you are trying to promote.
When customers visit your business’s profile, they should be able to immediately recognize your brand. The images that you post should match your business’s overall branding and strategy. For example, if your business’s branding is classy and minimalist, then that’s how it should appear on Instagram. You need to pick the right aesthetic that matches your business and use it to promote your brand on Instagram. This also applies to the Instagram captions that you use under those images. You need to make sure that you stay consistent with the tone that you are using in your captions.
2. Use Instagram Ads
You can reach your target audience when you advertise your business on Instagram. This is quite the investment, particularly if your business is still new. Your Instagram ads can be strategically planned in a way that they reach the right individuals, who will likely be interested in what your business has to offer.
When you discover the perfect strategy on Instagram, it can become the ultimate catalyst for your brand. Previously, businesses could not put clickable links in their posts; however, that has changed. Now, clickable links can be placed within Instagram posts that can help guide potential customers to your business’s website or even a particular product on the website.
3. Use Different Hashtags
Hashtags can play a vital role when it comes to boosting sales and attracting more customers. Make sure that you use hashtags that are relevant to the products/services that your business offers. Using the right blend of hashtags will make it easier to find your business when it comes to your target audience. This will also make your brand more noticeable.
However, sometimes it can be difficult to think of the right blend of hashtags to use. Hence, this will require some extensive research on your part. You should be using an equal combination of common and unique hashtags on your posts. The best thing would be to try out and experiment using different combinations in order to see which one works best for your brand. Using hashtags will increase the visibility of your business.
4. Put Your Brand’s Product Or Service In Action
Even though posting high-quality images is a great way to grab the attention of potential customers, at times this might not be enough to increase sales. That is why another great method you can use is to show your product or service in action. You can use images and videos on your business’s Instagram to do that.
For example, if you are a business that sells certain types of food items, you can post videos of easy recipes where people can utilize that particular food item from your brand. You can show people how they can enjoy your products/services in different ways and have fun while doing it.
5. Jump On The Influencer Bandwagon
Instagram influencers are people who are known for their unique personalities and already have a large group of people who follow them. These people follow the recommendations and suggestions that their favorite Instagram influencer shares with them. Businesses, nowadays, are already taking advantage of that and hiring these influencers when it comes to promoting their brand. An experienced Instagram influencer will use unique marketing strategies for promoting your brand. This will help with getting more engagement and traffic.
You can provide the influencers with a promo code or a discount code that they can share with their audience. This will end up increasing the number of sales that are generated. If you plan on hiring more than one influencer, then make sure you give each one of them a unique link or code. Through this, you will be able to track their individual conversions.
In the end, social media will continue to evolve and this also includes Instagram. As a marketing tool, Instagram can provide you the results that you have been looking for. With millions of users on this platform, your business will reach new heights and goals. By utilizing the tips mentioned above, you can truly increase your business’s sales and revenue. Instagram will continue to be the ultimate marketing tool for businesses and it is not going to stop anytime soon.