photo of What is marketing automation?

Marketing automation essentially represents the software that enables businesses to automate repetitive tasks and manage them with more efficiency. Marketing departments aim to reduce tasks such as website widget content, online advertisements placement or data management and analysis, and marketing automation can be helpful to perform those actions. 

Marketing automation platforms are more than just a support tool. They alter the role of marketers because they help them streamline their tasks and help them save time for more important ones.

Why is marketing automation important?

Marketing automation can help businesses increase their website traffic, acquire more customers but also make them come back for more.

Other than that, using highly targeted and relevant content, marketing automation can help businesses to engage with their leads and eventually turn them into customers.

You will be able to streamline your marketing efforts and create personalized campaigns at scale.

Benefits of Marketing automation

Marketing automation gives you more chances to reach the right target audience and ultimately achieve higher conversion rates and thus, increase revenue. More specifically, some of its benefits are:

Reduced cart abandonment

How can marketing automation help you with this? Well, you can create marketing campaigns and target the people who left unpurchased items in their cart. You will also be able to know how long after log out to send reminder campaigns. 

Upselling to increase revenues

You can easily create marketing campaigns tailored to the buying preferences of individual consumers or tailored to their previous browsing history. Using this feature, you will be able to personalize and target your campaigns. 

The right marketing automation platform can help you analyze the purchase data of your customers and afterwards send them targeted campaigns to increase your conversions.

Loyalty programs automation

Register customer loyalty information with the aid of a marketing automation platform. You will also be able to send customized offers through multiple channels, in real time. Retain customers with loyalty programs but also reduce customer churn.

Save time to focus on your strategy

It is usual for marketers to be under pressure since they always need to think of new ideas about enticing marketing campaigns that will catch the interest of potential customers. This is where marketing automation can come in handy. If you invest in a marketing automation software, then you will have more time to spend on brainstorming and the creation of your strategy rather than everyday tasks. 

Find out more about your potential customers

Using marketing automation, you will be able to get a clear picture of your prospect customers, and learn more about them, their interests and pain points so as to be able to target them later on with marketing campaigns. The essence here is that manual methods won’t give you so much detail about each prospect. You will be able to learn where they are in the sales funnel and which techniques worked best in order to form your strategy accordingly.

If you manage to set up the right marketing automation strategy, this might prove useful to help you nurture the relationships with your customers, even after you won the deal.

If you have a steady flow of organic leads and aim to scale your efforts, then it’s the right time for you to invest in marketing automation software such as Hey Oliver to convert your leads into customers. You can talk with one of our experts to find out more about how we can help you and find a solution that fits your needs.

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