Developing a website is the first step amongst others, after that monitoring, its efficacy should follow. Analyzing your traffic is of great importance and the good news is that it can be done with “marketing automation”, i.e. visitor tracking can be handled automatically. This will help you figure out what changes will be implemented to prevent a downward trend on your KPIs and lead generation. Setting up a website is really cool, but how do you check what is going on your pages? Yes, every site gets some visitors, but you still need statistics about your website that will make you take better decisions.
As a matter of fact, stats are the essential tools to manage and measure a website or business effectively. Internet traffic can be generated by various advertising strategies such as bulk emails, search engines, ads, and so on. However, without real analysis, it's all mystery. Understanding who your visitors are or likely to be, what they want to achieve, and what their objectives are, will direct you in the right course.
Why You Need To Start Monitoring Your Website Traffic
1. To Evaluate Site's Performance
Visitor tracking is needed to evaluate your site’s performance on a daily basis. The more you increase your site’s performance and functionality the more sales you are likely to get.
2. Monitoring Your Website Traffic Helps You Make Changes
If certain settings or adjustments were made to your website, the traffic report will verify whether it is successful or not. Since you will monitor your visitors over time before you make certain changes, you can immediately see what happens after the changes occur. If you observe that the traffic rises significantly, this can be translated as a surge in inquisitive visitors.
On the other hand, when the surge begins to fall low or doesn't stay up, you might need to reevaluate the changes you made recently. However, not every drop-in traffic signals unsuccessful changes, yet it is good to keep records when the count drops significantly. Always try to keep a chart of the traffic numbers that analyze at the end of each week. Doing this will help you see lapses in your website that needs changes.
3. Location and Browser Statistics
This information can be accessed only if you are monitoring your website. Information such as visitors’ approximate location, as well as browser stats will help tailor the viewing experience.
4. Get To Know Your Visitors Taste
This is one of the most important reasons why you need to start monitoring your website. This is because you will get to understand your visitors and adjust to their taste. Visitor tracking will help you improve your conversion rate and also gain more visitors. When you monitor your website visitors, you’ll learn how to rapport with your readers and turn them into customers.
5. Helps To Analyze The Time Spent By Visitors On Your Site
You will agree with me that the more attractive the content of a site is, the more time visitors tend to spend on it and vice versa. These stats provide invaluable data that can be used to adjust the site or make it more appealing. You don’t expect a visitor to spend too much time on irrelevant contents. The more time a visitor spend on your site, the higher the chances that he/she is going to visit back and possibly refer more people.
What To Track
If you want to start monitoring your website visitors today, be sure to track the following information:
Profit per site visit, the number of visitors that are engaged with your content, the rate of new and returning visitors, the worth of every visitor to your company, who is sending you traffic, and for e-commerce sites: repeated orders per visitor, shopping cart abandonment rate for e-commerce sites, profit and revenue per product, average order value, average number of items purchased, cost per visit, product conversion rates and sales per visitor.
Knowing the size of cart size, the products or a certain one, or what categories the visitor is interested, it opens us a lot of opportunities and following the time spent on a product or page, or the number of visits to a specific page, or the clicks on specific call-to-actions it gives us the chance to motivate him finalize his purchase/enquiry
Tools Used In Tracking Website Visitors
Luckily for website owners, “Hey Oliver” is a marketing automation tool available that can help you monitor your website visitors, identify your potential clients and convert them into customers. Our tool is designed to help you determine what kind of visitors get to your site as well as help you identify leads and prospects. If you don't pay attention to the visitors of your website and take the necessary actions to them, you may not achieve a long-term success with your online business. All you need to do is to contact us and we will help you to utilize our tool to the fullest with all the assistance your website needs.
As a matter of fact, don’t miss this opportunity because you’ll be missing out of potential customers and enormous profits.