Plusmobi is an e-commerce business located in Greece, that offers a variety of gadgets and accessories such as cases for mobile phones, tablets, and more. Through their website they provide all the known brands to choose from according to your taste and preferences, making it easy for a visitor to navigate and shop online.
What was the idea behind using Hey Oliver?
Plusmobi needed a platform to provide them with actionable and useful analytics of their website as an entity but also for each one of their visitors. Through Hey Oliver’s 360 tracking tool, they are now able to understand their buyers’ needs and behavioral patterns in order to build the right campaigns to motivate them to spend more time browsing the website and reach more specific goals.
Challenges they were facing/ needed to be solved:
- • Focus on lead generation
- • Lack of knowledge regarding customer needs
- • No platform to monitor the website and provide them with useful analytics
What were the benefits?
Hey Oliver provides marketing automation, customer support and lead generation under one roof. According to Plusmobi, one of the most important outcomes was that Hey Oliver complemented Google Analytics and their CRM to provide an “end-to-end view” of the sales and marketing funnel. Hey Oliver was essential in helping Plusmobi to create an effective data capture service, filter their data and leads, score them, nurture them and convert them. The leads that were gathered were also of significantly higher quality than before.
Results:
- • Increased lead generation from the website
- • Increased loyalty and amount of next purchases with personalization and delivering information matching the current needs of each individual user
- • Ability to run targeted campaigns specific to each customer’s needs
- • Web push implementation - possibility of reaching anonymous visitors with information about new offers and deals via web browser notification
The growth and end results
Plusmobi saw big growth and improvement in the following areas:
- • Increase in traffic conversion
- • Increased lead generation from the website
- • Increase in loyalty and amount of next purchases with personalization and delivering information matching the current needs of each individual user
- • A decrease in unsubscription rate
- • Increased conversion of dynamic 1-to-1 emails
Future plans
We have scheduled plans, that will take place in the next 2 months for Plusmobi:
- • Dynamic recommendation boxes on the cart page to cross-sell additional products
- • Deepened analytics of marketing performance
- • Win-back program to retrieve non-active customers
- • Integrations with external advertising platforms or survey applications
- • Using custom attributes to build more dynamic customer segments based on the time of the last purchase information, purchase frequency and the amount of money spent by customers