Testing and Optimizing for Both Sides of a Company - Hey Oliver

Testing and Optimizing for Both Sides of a Company

The marketing team at Multitopia gained invaluable insights for their clients' visitors, as they continue to fulfill their promise of an impeccable conversion strategy.

Multitopia is a web development and marketing agency, which provides web solutions and online marketing strategies that help by engaging and converting visitors into loyal customers. With over 10 years of experience and specialized expertise, Multitopia is the team that delivers on time and budget while giving you the tools to support your business growth. From now on, “Hey Oliver” is the No1 choice for the agency to provide marketing automation solutions to their customers.

What was the idea behind using Hey Oliver?

Due to Multitopia being an innovative agency with clients from various industries, identified the need to be ahead of the competition and provide web experiences that engage and convert their visitors. Since the team manages more of the accounts, the ability to create multiple user accounts with different permissions came in handy. With the help of our Success Plan and the rich list of tools and features we provide, it is a competitive advantage that will keep their clients and attract new with ease.

  • • Difficulty targeting B2B and B2C customers with relevant offers
  • • Very low lead generation
  • • A need for creating a solid bridge between sales and marketing departments and utilizing knowledge obtained on a user from his behavior on the website in conversation with sales people
  • • To personalize offers. Margins were low, and they needed a way to segment visitors according to their loyalty and value

What were the benefits?

The most crucial part of marketing automation for their clients was that it brought two fractured departments (Sales and Marketing) together and gave them the tools necessary to perform their jobs better for the overall success of the company. Marketing automation also helped their clients to score the leads the teams were nurturing, meaning that the sales team could follow them up when they were most likely to convert.

  • • Dynamic 1-to-1 emails sent after visit sending a message with tailored offer 2 hours after visit that did not conclude with purchase
  • • Customer segmentation implementing simple segmentation matrix allowed to tag users according to features they search for
  • • Targeted mailings next to dynamic emails regular promotional email campaigns were conducted. These were carefully targeted and personalized to ensure messages’ relevancy
  • • Integration of contact forms thus salesperson could see full customer profile (interests, history of offers viewed) next to contact data. Deepened employees’ insight and intelligence on customers improved quality of calls
  • • What was also expanded was amount of opportunities for users to subscribe
  • • Web push implementation - possibility of reaching the anonymous visitors with the information about new offers and deals via web browser notification

The growth and end results

Multitopia saw big growth and improvement:

  • • Growth in number of contacts obtained from the website
  • • Reduction in lead leakage
  • • Multitopia experienced an immediate improvement in email marketing efficiency and sales increase
  • • Increased Click-Through Rate thanks to personalized content of the messages
  • • Increased lead generation from the website
  • • Increase in traffic conversion

Future plans

We have scheduled plans, that will take place sometime in the future for Multitopia:

  • • Using custom attributes to build more dynamic customer segments based on the time of the last purchase information, purchase frequency and the amount of money spent by customers
  • • Facebook Integration - lead acquisition and retargeting ads management on the social platform
  • • Implementing Next Gen module to recommend plans not only clicked on but also viewed on the website
  • • Deepened analytics of marketing performance

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