Different groups of people care about different things. Know what they want, and treat them accordingly.
When a visitor takes a specific action you will be notified in order to trigger the relevant lead generation campaign.
Create your inbound notification messages based on which products your customers favour.
Track your visitors' behavior while they are browsing your website to recommend the most relevant products.
Use segmentation and groups to target your visitors with personalized messages and make them convert into leads.
Use location data of your users to determine where they are and segment them in order to send them targeted emails.