Different groups of people care about different things. Know what they want, and treat them differently.
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Track your visitors' behavior through your website and send them targeted recommendations.
Track the actions on your emails such as opens or clicks and send the relevant follow-up emails.
Create groups for those who have already purchased, in order to exclude them from receiving your emails.
Elevate the experience of your visitors with real-time chat features such as online status.
Send personalized messages to each visitor group in order to create valuable relationships.