Using Hey Oliver's cross-device tracking, you will be able to send targeted ads on specific devices that your visitors make use of. It is very important to know the devices your visitors use so that you can target, personalize and optimize your ads according to the specific needs of each device. In this way, you will manage to deliver the right message at the right time.
Remarket a product search made on a tablet via desktop advertisements, or vice versa.
View a realistic customer journey as well as the campaign attribution touchpoints, so that you can enhance collected data.
Discover the whole effect of your marketing euros and more granularity to your spending analytics.
Your users' activity in different devices will be helpful for you to determine which platform you need to turn to.
Different groups of people care about different things. Know what they want, and treat them differently.
There is no doubt that the estimation of your expenses is a crucial part of your marketing strategy. Your marketing spend will be determined by numerous factors which include the device the visitors are using. Thus, based on that you can make correct estimations so that you use your money wisely. The final benefit is that you will also be able to find out which new customers to target.
In today's increasingly digital ecosystem, consumers interact with brands across a set of platforms and channels. In order to be continuously engaged and connected to your audience, Hey Oliver can help you expand your marketing reach across all of these different channels. You can be sure of engaging the right people, at the right moment, based on the criteria you choose by delivering targeted personalized messages across all possible and available channels.
The buyer’s journey will be visible to you for each of your visitors, so that you will have a clear picture of each stage they progress through, up until they arrive at the final stage of completing a purchase. Also, you will be aware of which devices they use during this journey. Using this information you will be able to understand their thought processes and determine your strategy accordingly.
It doesn't stop here...
See what else you can do with Hey Oliver
Get a full picture of every website visitor automatically. What they've viewed, how they got to your site and what they've chatted about before.
Hey Oliver's marketing automation suite gives you the tools to easily create, automate and measure campaigns across all your marketing channels.
Engage consumers across every digital marketing channel with our notifications and alerts, convert your leads and monitor your brand's unique KPIs.
Discover how industry-leading marketing analytics applications can help you tie revenue to marketing campaigns and build credibility.
Integrated FAQ is one of the most efficient ways for you to reduce the number of actions that your customer service team needs to take.
Receive a separated analysis for each of your visitors using Hey Oliver's segmentation, and achieve tailored promotions for your users.
Get the only marketing tool you will ever need.