Using this feature of Hey Oliver, you will be able to form groups for your leads and create drip campaigns for those who might have not shown such a big interest in your product or service. Be sure that some of them might be very active after their subscription while others might not even bother to visit your website or interact with you.
Send targeted emails to your visitors and make them be more welcoming of what you send them.
Make your customers feel valued and return for a second purchase, recommend you to a friend or renew their subscription.
Send relevant emails to the leads that haven’t ended up buying from you, to remind them that you are there when they need you.
The emails you will be sending will be based on your visitor’s actions, thus they will have a bigger chance of getting a response.
Different groups of people care about different things. Know what they want, and treat them differently.
The creation of drip emails can be very beneficial for both the marketing and sales teams of your company. It can help you push your leads to progress faster through the marketing-sales funnel. First, the marketing team will educate the prospects with the aid of drip emails, and when they start showing some interest in your product the sales team will take over in order to quickly convert those leads into customers.
Using this sophisticated tool of Hey Oliver, you will manage to have an automated funnel movement and therefore your team will have more time to invest in more important activities and tasks. Examples of those could be planning your next marketing campaigns or finding ways of actually talking to your prospects. Lastly, you should remember to try and make those drip campaigns very targeted to achieve the best results.
Another impressive benefit that you will experience after setting up your drip campaigns through Hey Oliver, is that the Open Rates of your emails will be a lot bigger. This is because they will be targeted and personalized and thus, a bigger percentage of people will be triggered not only to open your email but also click on your links and eventually convert.
It doesn't stop here...
See what else you can do with Hey Oliver
Get to know which event each visitor of your website is interested in, and send them targeted campaigns with our Event Tracking feature.
Discover how industry-leading marketing analytics applications can help you tie revenue to marketing campaigns and build credibility.
Find out how you can target and engage your visitors across a variety of channels and improve the efficiency of your ads with our cross device tracking.
Discover how you can coordinate integrated, cross-channel email marketing automation with your website, social media and digital ads.
Lead scoring is the process of adding and subtracting points from a lead's value based on various lead attributes or demographics and behaviors.
Give your team access to one account and be able to handle all your team members in one place using Hey Oliver’s Multi-user accounts feature.
Get the only marketing tool you will ever need.