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Using this feature of Hey Oliver, you will be able to form groups for your leads and create drip campaigns for those who might have not shown such a big interest in your product or service. Be sure that some of them might be very active after their subscription while others might not even bother to visit your website or interact with you.
Send targeted emails to your visitors and make them be more welcoming of what you send them.
Make the customers return for a second purchase, recommend you to a friend or renew their subscription.
Send remarkably relevant emails to the prospects that haven’t ended up buying from you, to remind them that you are there when they need you.
The emails you will be sending will be based on your visitor’s actions, thus they will have a bigger chance of getting a response.
Different groups of people care about different things. Know what they want, and treat them differently.
The creation of drip emails can be very beneficial for both the marketing and sales teams of your company. It can help you push your leads to progress faster through the marketing-sales funnel. First, the marketing team will educate the prospects with the aid of drip emails, and when they start showing some interest in your product the sales team will take over in order to quickly convert those leads into customers.
Using this sophisticated tool of Hey Oliver, you will manage to have an automated funnel movement and therefore your team will have more time to invest in more important activities and tasks. Examples of those could be planning your next marketing campaigns or finding ways of actually talking to your prospects. Lastly, you should remember to try and make those drip campaigns very targeted to achieve the best results.
Another impressive benefit that you will experience after setting up your drip campaigns through Hey Oliver, is that the Open Rates of your emails will be a lot bigger. This is because they will be targeted and personalized and thus, a bigger percentage of people will be triggered not only to open your email but also click on your links and eventually convert.
It doesn't stop here...
See what else you can do with Hey Oliver
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