A winning lead scoring model to rank visitors and automate lead qualification.

Lead scoring will help you prioritize your ready-to-buy prospects by assigning points to each visitor.



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Optimize your sales funnel by developing your own lead scoring model

Your best buyers have some profile characteristics in common as in their journey through the funnel. The marketing and sales team should join hands in, determining what the characteristics and steps are, assign point values for each and determine what score threshold qualifies a lead for sales. By implementing Hey Oliver's dynamic lead management, you can route leads to the sales team, at the right time to close the deal.

Make sure your opportunities don't slip away

Determine which of your leads are highly qualified so that you can avoid wasting time with poorly qualified leads.




Optimize your conversion rates

Turn your leads into sales using our sophisticated tools for lead scoring.

Identify the interests of your leads

Quality lead scoring will offer you a clear and detailed picture of your leads' needs and interests based on their behavioral and demographic characteristics.

Align sales and marketing

Acquire a list with all your highly qualified leads in order to pass them to your sales team.

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Without Lead Scoring,
nothing works as well as it should

Different groups of people care about different things. Know what they want, and treat them differently.



Without Lead Scoring

  • You won’t be able to determine which are the hottest leads
  • You treat all your customers the same
  • Your sales team won’t know which leads to emphasize on

With Lead Scoring

  • Find out who are your most qualified leads
  • Use a different voice to ready-to-buy customers
  • Let your sales team know which leads to focus on
POWERFUL MARKETING AUTOMATION

Get access to customizable behavioral scoring models

The behavior pattern of the buyer says a lot about their intentions. With Hey Oliver, you can formulate a plan for how to proceed with your visitors' engagement by targeting a set of behaviors or specific actions such as form enquiries. Hey Oliver gives you the flexibility to be informed for everything concerning your visitors and potential clients whenever it's required.

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PERSONALIZED CAMPAIGNS

Focus and improve your follow-up efforts

The integrated lead scoring tool by Hey Oliver ensures that you focus more on the hottest leads with a higher inclination for sales because it helps you uncover hidden opportunities. Lead scoring automates the process of tracking key actions performed by prospects and their behaviors whenever they are online so sales representatives are alerted of who and when to target.

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SOPHISTICATED TOOLBOX

Advanced engagement tracking with lead scoring

The use Hey Oliver Lead Scoring feature is easy. The first thing you will need to do in your account is to decide which lead scoring criteria are valuable for your business. Then, our algorithms run continuously to rank your visitors and prioritize the higher score leads based on the criteria you already set. Do not forget, our Account Managers are ready to help you in order to build a great lead scoring model for your business.

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It doesn't stop here...

See what else you can do with Hey Oliver

Email Marketing

Discover how you can coordinate integrated, cross-channel email marketing automation with your website, social media and digital ads.

read more about Email Marketing
Multi-User Accounts

Give your team access to one account and be able to handle all your team members in one place using Hey Oliver’s Multi-user accounts feature.

read more about Multi-User Accounts
360 Visitor Tracking

Get a full picture of every website visitor automatically. What they've viewed, how they got to your site and what they've chatted about before.

read more about 360 Visitor Tracking
Facebook Integration

Learn how our Facebook integration can help you create targeted Facebook ad campaigns and use Custom Audiences for personalization.

read more about Facebook Integration
Marketing Analytics

Discover how industry-leading marketing analytics applications can help you tie revenue to marketing campaigns and build credibility.

read more about Marketing Analytics
Adwords Integration

Optimize your ads using the unique feature of Hey Oliver, Adwords integration and find out how you can substantially increase your revenue.

read more about Adwords Integration

Ready to improve your marketing?

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