Improve campaign performance using advanced segmentation.

Create campaigns that are highly relevant to your audience's interests using segmentation.

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Get an individual analysis for each user

Using our Segmentation feature, you will manage to get an individual analysis of the identified but also the anonymous visitors that browse through your website. You will be kept updated regarding their activity and the time they are spending during their buyer journey. We will also offer you real-time alerts if we identify a lead since all their data are tracked and connected.

Use segmentation to create predictive models

Segment your audience by events, profiles and steps of buyer’s journey so that you can create predictive and look-a-like models.

Enhance your customer profiles

Improve the profiles of your customers and create highly targeted messages for your marketing campaigns.

Create personalized experiences for your visitors

Provide more value to your visitors by getting personal and help them engage and interact with your brand more effectively.

Segment your leads instantly

Provide the best possible experience to your visitors and view information such as which industry they work for, what is their role and so on.


Without Segmentation and Groups,
nothing works as well as it should

Different groups of people care about different things. Know what they want, and treat them differently.

Without Segmentation and Groups

  • Your won't have your users grouped to target them
  • You won’t know which are your best customers
  • Your campaigns will not be personalized

With Segmentation and Groups

  • Target your messages for specific groups of people
  • Identify your top customers based on their browsing history
  • Create personalized campaigns that bring better results

Get to know your visitors and provide more value

Go deeper with your analysis of your buyer personas. This means that with segmentation, you will not only be able to know which products your customers favor but also some other factors that will improve your communication with them even more. You can get as specific as you can, for example, find out which particular style of sneakers they would be interested in, or even what kind of company they work for.

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Evaluate long-term engagement

Segmentation will help you in determining which are your loyal customers in order to send them personalized campaigns and make them come back for more. Also, you can encourage them to recommend your business to others. This is very important since as a marketer, one of your aims is to retain your customers and turn them into promoters of your brand.


Tailor your promotions for each visitor

Segment your audience based on their preferences and according to that, you will be able to show them their favorite products. Make suggestions to your loyal customers based on their most-viewed products, in order to ensure that they will continue buying from you. Additionally, show your seasonal shoppers the most targeted products at the time they’re about to buy.

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It doesn't stop here...

See what else you can do with Hey Oliver

Marketing Analytics

Discover how industry-leading marketing analytics applications can help you tie revenue to marketing campaigns and build credibility.

read more about Marketing Analytics
Event Tracking

Get to know which event each visitor of your website is interested in, and send them targeted campaigns with our Event Tracking feature.

read more about Event Tracking
Email Marketing

Discover how you can coordinate integrated, cross-channel email marketing automation with your website, social media and digital ads.

read more about Email Marketing
Drip Campaigns

Re-engage leads that are not active and help your sales team target the right people, using the unique feature of Drip Campaigns that we offer.

read more about Drip Campaigns
Cross Domain Tracking

Learn how you can track the buyer’s journey and the checkout process of your customers, using Hey Oliver’s Cross-domain tracking feature.

read more about Cross Domain Tracking
Lead Scoring

Lead scoring is the process of adding and subtracting points from a lead's value based on various lead attributes or demographics and behaviors.

read more about Lead Scoring

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