Using our Segmentation feature, you will manage to get an individual analysis of the identified but also the anonymous visitors that browse through your website. You will be kept updated regarding their activity and the time they are spending during their buyer journey. We will also offer you real-time alerts if we identify a lead since all their data are tracked and connected.
Segment your audience by events, profiles and steps of buyer’s journey so that you can create predictive and look-a-like models.
Improve the profiles of your customers and offer highly targeted messages in your campaigns.
Provide more value to your visitors by getting personal.
Provide the best possible experience to your visitors and view information such as which type of company they come from.
Different groups of people care about different things. Know what they want, and treat them differently.
Go deeper with your analysis of your buyer personas. This means that with segmentation, you will not only be able to know which products your customers favor but also some other factors that will improve your communication with them even more. You can get as specific as you can, for example, find out which particular style of sneakers they would be interested in, or even what kind of company they work for.
Segmentation will help you in determining which are your loyal customers in order to send them personalized campaigns and make them come back for more. Also, you can encourage them to recommend your business to others. This is very important since as a marketer, one of your aims is to retain your customers and turn them into promoters of your brand.
Segment your audience based on their preferences and according to that, you will be able to show them their favorite products. Make suggestions to your loyal customers based on their most-viewed products, in order to ensure that they will continue buying from you. Additionally, show your seasonal shoppers the most targeted products at the time they’re about to buy.
It doesn't stop here...
See what else you can do with Hey Oliver
Learn how our Facebook integration can help you create targeted Facebook ad campaigns and use Custom Audiences for personalization.
Learn how you can track the buyer’s journey and the checkout process of your customers, using Hey Oliver’s Cross-domain tracking feature.
Discover how you can coordinate integrated, cross-channel email marketing automation with your website, social media and digital ads.
Lead scoring is the process of adding and subtracting points from a lead's value based on various lead attributes or demographics and behaviors.
Give your team access to one account and be able to handle all your team members in one place using Hey Oliver’s Multi-user accounts feature.
Get a full picture of every website visitor automatically. What they've viewed, how they got to your site and what they've chatted about before.
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