Goals measure how well your site fulfills your target objectives and lets you focus on the highest value conversions. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase, or submitting a contact information form.

Written by Christina, Thomas, Elena

How do I set-up conversions?

You first need to have your Form Tracking and Action Tracking set-up.  After that the process is simple. You just need to go to Marketing>Conversions and click on 'New...

What is the purpose of conversions?

A conversion occurs when a visitor completes a desired goal, such as filling out a form or making a purchase through your website. In other words, a conversion is the act...