How can I assign a Conversion to a specific campaign? What are the advantages of this?
To assign a Conversion to a campaign follow the steps below:
- You first need to go to Marketing>Conversions.
- Click on ‘New Conversion’ on the top right corner of your screen.
- Choose a name for your conversion, select the type of conversion(which can be a URL, Form or Action Tracking) and click on Save.
- After you have created your Conversion, you are ready to include it to your campaign.
Thus, when you are creating your campaign (in Marketing > Campaign Creator), at the end of step 3. Create a new campaign, you will see a field called 'Assign a conversion'.
Therefore, you will be able to choose the Conversion you have previously created.
The advantage of this is that you will be able to count how many of your 'Conversions' (meaning for example people buying from your website or making a booking) came from this specific campaign.