What do Positive, Ignored and Negative mean?

Written by Elena
For inbound marketing(shout-out) campaigns:
  • Positive are those people who have either clicked on the link and were transferred to the landing page or have filled in a form with their contact details.
  • Ignored means that this person has seen the campaign but has chosen not to react.
  • Negative are those people that chose not to see the campaign and closed it.

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