Marketing automation is simply the use of software to automate old and strenuous marketing processes. It is a phenomenon that is gradually cementing its place as an integral part of any marketing campaign. Its use has spread through almost all the different aspects of digital marketing. This is due to the fact that it is an extremely useful tool that helps marketers generate new leads, maintain their customer base and acquire new customers that enter their lead funnels.
B2B marketing automation can help to simplify your marketing even further thereby increasing lead conversion rates while also reducing expenditure in terms of time and resources. Using the services of a B2B marketing automation expert can provide astonishing growth effects for small and medium-scale businesses.
Want to know more about the benefits of B2B marketing automation? Below are 7 ways B2B marketing automation could change your business.
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Social Media Automation
Social media presence is an important part of any digital marketing strategy. It creates an interactive platform to find people who are interested in a particular niche, giving you a way to leverage free exposure and possibly convert new leads. While many social media conversations may require manual interventions, marketing automation can help to simplify some of those processes. Tasks like posting new content, sharing posts or thanking new followers can be automated to leverage peak times and gain maximum exposure without spending any more time than necessary.
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Automated Website Live Chat
It’s a great practice to include helpful information on your business website in the form of FAQ’s. They are a very helpful tool for your website visitors. Your visitors can just navigate through the pages on your website and get answers to questions they didn’t even think about asking. But you know what would really be helpful to your visitors? Having a live chat on your website.
FAQ’s are a great way to provide more information that you think your visitors might ask about but a live chat feature will help you answer real questions from your visitors in real-time. The issue with this, however, is that it often requires you to have a standby support team; meaning more hands-on deck and a lot more expenditure in terms of time and resources.
However, with marketing automation, all you need do is install a tool on your website that interacts with your visitors the way you would; and occasionally, when your visitors need even more support, you can then connect with them to help. With an automated website live chat, you have more time to focus on more important tasks.
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Easily Track the Performance of your Marketing Strategies
With traditional marketing, it is easy to start a marketing campaign and lose track of what’s working and where to improve. However, with marketing automation, there are relevant analytics tools you can use to monitor the performance of your campaigns. B2B marketing automation software allows you to know what’s working at a glance and make changes where necessary to grow your business and generate more leads.
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Your Business has the Information it Needs to Stay Relevant
Information is key in any digital marketing strategy. The more information you have, the better your marketing strategy and the higher your likelihood of success. Most businesses only focus on converting new leads, often ignoring their existing customers because it’s a lot of work. That’s another aspect where marketing automation can change your business; it can help you track trends and changes in your existing customer base, giving you a better outlook at your consumers and a way to generate even more leads.
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You Have Time for More Important Tasks
Traditional forms of marketing can often get you buried beneath tons of emails to reply as well as other time-consuming tasks that must be performed repeatedly for as long as the campaign is running. The workload is even more stressful for B2B companies, especially those selling digital products like tools and software. It is often a huge headache to have to walk new customers through the process of setting up their newly purchased software and answering questions that help them utilize the product better. Marketing automation however, can help you get all these tasks done effortlessly. All that is required is that you set up the whole framework for the campaign once and watch it come alive on its own. Once your marketing campaign is all set up, you have more time to focus on the really important things in your business.
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Change your Company’s Outlook
A great first impression is vital if your business is to generate more leads and grow. That often means you should start off with a new customer on a good note; through welcome emails and new user benefits. Marketing automation software can help you automate the whole process so that your new customers get the best treatment from your brand. You know what they say, ‘You’ll never get a second chance to make a great first impression.’
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Utilize Marketing Automation in Referral Marketing
Referrals are arguably the best form of publicity for any company’s product. Customers gotten through referrals are the easiest to convert into leads. Referral marketing can do wonders for your business and marketing automation can help set up, and manage the whole referral system.
These benefits are just a few ways that marketing automation can change your business from a small, struggling one into a hugely successful and vibrant powerhouse in your field.
