The aim of every online shop owner is to find ways to increase sales and conversions. Marketing automation can be proved very useful for ecommerce websites to help them achieve this aim.
The core benefit of ecommerce marketing automation is that you can easily create and send personalized campaigns to your potential and existing customers. Also, have in mind the fact that if an ad is personalized it will convert at least ten times higher than a non-personalized one.
Marketing automation with the use of lead nurturing can help you retain your existing customers and keep them coming back for more.
Below we present some ways that will advance your ecommerce store and help you increase your sales using marketing automation.
1. Give rewards to returning customers
Maintaining good relationships with your customers is key for any business. For online businesses though, it is harder to achieve this since customers can find a variety of options online to shop from.
You can identify your top customers using a marketing automation software and subsequently invite them to your loyalty scheme using email campaigns or even promote your loyalty scheme with inbound marketing campaigns.
2. Personalization is key
About 20% of the sales of online shops come from emails. Of course marketing automation plays a crucial role too. However, only 39% of ecommerce owners are using personalization in their emails.
If you use automation for your email campaigns, for example for welcome emails you will manage to make your brand memorable. Another thing you can do is to automate email replies for frequently asked questions.
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3. Create lists based on purchasing behaviours
Segmentation can help you group your customers based on their purchasing behaviours. Using marketing automation you can save time and target specific groups of customers by sending them related discounts or product recommendations, based on the previous activity they have shown on your website. Thus, you won’t be just sending any discount to any customer but targeted ones to the right people. If you send relevant offers to your customers using segmentation you will see that your engagement rates will increase.
4. Re-engage inactive customers
Another use of marketing automation is for re-engaging inactive customers. To do this you need to identify which are those visitors that only subscribed to your newsletter but did not take any further action, purchased products long ago and didn’t visit your website again, or sent you a message to ask a question but never made a purchase. You can offer those visitors exclusive discounts using segmentation and automated email workflows.
The above marketing automation strategies for ecommerce stores are some of the best you can follow. Automation can help you build personalized relationships with your customers so that they will come to your website, buy but they will also return and later will refer your business to others.
If you are using a different technique that brings results and conversions to your e-shop, don’t hesitate to share it with us!